Five Strategic Initiatives for Companies where in a Difficult Economic
These recent years our economy is in a difficult environment.
There are a lot of companies fall down caused by the financial crisis
that screws out them to reduce the costs and make less product or
service. This was really hard days for every body that reckons on their
life to the companies. Most of the employees are sent to home. The
executives in the companies also have to cut wisdom teeth how to hold
out from this difficult economic environment.
How to hold out in this difficult economic environment? In
best-in-class company (BICC), they have the answers. There are five
strategic initiatives in this difficult economic environment.
1. Strategic Sourcing
Every company has to manage their direct and indirect cost and
evaluate them regularly. One wish step, if the company asks all their
suppliers to participate in auction, so the company can choose the
suitable supplier for their business, like the price and the quality
of the product.
2. Cut Sales and Marketing Activities and Most Sales Organization
After the company can get more funds from initiative #1, they can
increase the customer contacts to win the competition. The company has to sharp in observate his customer target and segmentation and get
prospective customers with more messaging and contacts.
3. Leverage the Customer Relationship Management (CRM) System
The company has to think and plan the best CRM that used strategically
by Sales, Marketing and Customer Support. So the company can find the
character from each his customer segmentation.
4. Leverage Business and Social Networking for Lead Generation
The company has to utilize the social networking site, like Twitter,
Facebook and LinkedIn to create a strong brand and gets sociable
reputation from his customers on their personal level.
5. Increase Channel Partners Who Know How to Find the Deals
Get opportunity from the channel partners, it can increase your sale
graphic. So the company has to able managing the channel partners
well.
There are five strategic initiatives that companies can do while they
are in difficult economic environment.
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